Strategic consulting for brands, companies and individuals shaping their visual identity
through photography, AI-generated imagery or hybrid forms of representation.
Identity & Representation
for Brands & Companies
Strategic consulting and conscious use of AI-generated imagery and real photography.
AI-generated humans are becoming increasingly common in branding, advertising and corporate communication. But when do they strengthen a brand, and when do they risk undermining authenticity?
I support brands in making intentional, strategic decisions about their visual identity, balancing innovation with credibility, and aesthetics with trust.
What I offer
Human or Synthetic?
Tailored frameworks for when to use real photography vs. AI-generated imagery.
Authenticity & Emotional Impact:
How different forms of representation influence trust and audience connection.
Visual Differentiation:
Designing identities that feel unique and aligned with brand values,
whether real or synthetic
Reputation Management:
Proactive strategies to prevent backlash or credibility loss.
Long-term Implementation:
Guidelines for consistent, future-proof use of visual representation.
Identity & Representation
for Individuals & Public Figures
Strategic guidance for navigating self-representation across both real and AI-generated expressions.
In a world where first impressions are often made online, visual self-presentation has never been more powerful. As synthetic imagery becomes part of how we are seen in public and professional spaces, the real question becomes: when does it support identity, and when does it create distance or distrust?
What I offer
Real or AI-enhanced?
Tailored strategies for when synthetic versions of yourself add value and when they risk diluting authenticity.
Conscious Representation:
Understanding what you want to influence, and why, when using AI-generated versions of yourself.
Credibility vs. Polish:
Understanding how AI-optimized representations impact trust and emotional connection.
Between Refinement and Distortion:
Recognizing the line where enhancement becomes misrepresentation.
Reputation Protection:
For public figures navigating risk and visibility in the age of synthetic media.