I work at the intersection of representation, identity and visual expression.

 

Although I began my professional journey as a photographer, photography was never the goal, it has always been a medium. Today, I advise brands, companies and individuals on how to make their identity visible and authentic, whether through photography or AI-generated imagery.

 

As a photographer, I’m known for portraits, editorials and visual concepts for brands in the fields of beauty, jewelry and fashion. Many public figures trust my work because they value representations that go beyond the surface and make their identity truly visible.

 

I’m also the co-founder of House of Change, a center for innovation and transformation, where I support organizations and individuals using methods drawn from the arts.

 

Currently, I’m pursuing a Master’s degree in Digital Ideation at HSLU, researching AI-generated identity representations, and how these technologies are redefining how we see ourselves and how we are seen by others.

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In addition to my consulting and creative work, I’m available for speaking engagements and workshops.